Kitchens & bathrooms, Melbourne, VIC.
Kitchens & bathroomsMelbourne, VIC213 leads at a $31 cost per lead
From
Supplying fixtures and fittings
To
$2M+ quoted in 5 months
213 leads at a $31 cost per lead
Where they started
Sam's a former builder running a kitchen and bathroom showroom in Melbourne — the business sold fixtures and fittings. He wanted a new revenue stream: full renovations under his own brand, if the lead flow could prove it viable.
What we built
We pinned down exactly who to target, built a range of ads that each speak to a different pain point, and a landing page that positions Sam as the obvious choice. Every lead gets called and qualified before it reaches him — only projects worth his time get through.
The numbers
Leads
213 in 5 months
Cost per lead
$31
Quoted
$2M+ in projects
“After signing up with other agencies and getting burnt I lost faith… since signing up with Minus Media in the first 2 months we have generated over 90 leads. I had to ask for them to slow it down because we can't keep up.”
Sam — SLE Kitchen & Bathroom, from his Google review
