Pool installation, Mildura, VIC.
Pool installationMildura, VICin 4 months
From
Radio ads and word of mouth
To
$350K in pool installs
in 4 months
Where they started
Anthony and Kaitlyn were spending on radio ads — the phone rang now and again, but there was no way to track why. No consistency, no idea what was working, no way to grow from it.
What we built
We built them an offer their ideal customers actually cared about — three months of free pool servicing after install, which removed the hassle-of-ownership objection and kickstarted a recurring servicing arm. Then we scripted and edited trust-building video ads and ran them on Facebook and Instagram: 26 leads at a $67 cost per lead, and their team converted 7 of them into installs.
The numbers
Ad spend → installs
$1.7K → $350K
Pipeline
Booked out 4 months in advance
The owners' time
Anthony stepped back to manage part-time
