Landscape construction, Melbourne, VIC.
Landscape constructionMelbourne, VICin 3 months, at under $8 a lead
From
Subcontractor work only
To
280 of his own leads
in 3 months, at under $8 a lead
Where they started
Ayu left one of Australia's biggest franchises to go out on his own — and ended up subcontracting for friends and relying on family referrals. No control over the jobs, thin margins, and always working to someone else's schedule.
What we built
We built his offer around the fear homeowners actually have about landscapers — unreliability — with a satisfaction guarantee, then planned, filmed and edited video ads that spoke straight to it. A CRM put every lead in one place and contacted them immediately, so nothing slipped.
The numbers
Leads
280 in 3 months
Cost per lead
Under $8
Demand
Ads turned down — too busy
